Voice of Customer

$38.5M Injection Mold Manufacturer

Background

  • Private equity backed plastic injection mold manufacturer that predominantly manufactures for consumer goods and packaging
  • The company specializes in screw-on caps (e.g., laundry caps, plastic soda bottles) and is expanding into medical device
  • The company works with approximately 12 customers per year on technically complex and highly engineered molds
  • The molds demand a premium price and are highly regarded

Contributions

  • Interviewed the company’s leadership team to understand internal perspectives on the business, customers, and ideal growth paths
  • Conducted 25 interviews with existing and targeted customers to understand the working relationship
  • Aggregated and synthesized key themes and takeaways from all interviews, outlining targeted recommendations for growth and expansion in the beverage, consumer, and medical categories

Results

  • Highlight specific internal hypotheses on customer perspectives and growth opportunities that were either confirmed or denied
  • Outlined recommendations for possible expansion or growth within existing markets
  • Addressed both immediate / low quick wins and long-term opportunities, as well as possible risks and mitigation strategies