Growth Strategy

$40M Consumer Goods Manufacturer

Background

  • The company is a manufacturer of high-security lock mechanisms and keypads for use in safes (both commercial and consumer) and ATMs
  • Today, the company still retains a strong brand positioning built on lock technology, along with the advantages of nimble, “Made in America” manufacturing expertise
  • The company is looking to diversify its end market portfolio to minimize risk to the business and unlock future growth channels

Contributions

  • Led both the primary and secondary research efforts through desktop analysis, market sizing, and running the SME interview campaign
  • Led the development of key deliverables and documents for conducting readouts and workshops with the client
  • Helped cement the learnings from our study with new hire “market managers” at the company

Results

  • The client walked away with a thorough overview of the two end markets they intend to pursue as well as recommendations for key applications of interest for the company
  • Recommended “plays” within the 2 adjacent markets provided a potential lift of $4.5-5M in revenue
  • Gained a “running start” for new IMMs to attack end markets